BBC signs web deal with Microsoft

Steve Busfield
Thursday September 28, 2006


The BBC and Microsoft have signed a "memorandum of understanding" for developing the next generation of the corporation's internet-based services.

The BBC director general, Mark Thompson, and the director of new media, Ashley Highfield, agreed the non-exclusive deal with the Microsoft chairman, Bill Gates, in Seattle.

A BBC statement said: "The memorandum of understanding will define the framework within which the companies can explore opportunities for the delivery and consumption of BBC content and the evolution of next-generation broadcasting.

"This includes plans for its online archive, for a radically reinvented website in the web 2.0 world - a second generation of internet-based services - and for ways to share its online content in the future."

Areas of potential collaboration include search and navigation, distribution and content enablement.

The BBC statement added: "Any actual procurements of new technology, or launch of new services by the BBC, would be subject to appropriate regulatory approval."

Mr Thompson said: "To ensure that the BBC is able to embrace the creative challenges of the digital future, we need to forge strategic partnerships with technology companies and distributors for the benefit of licence payers."

Mr Highfield added: "Microsoft is a key gateway to audiences that the BBC needs to reach through web services it runs like MSN and Windows Live Messenger, and hardware such as Xbox and the Windows Media Center.

"The BBC needs to work with all players in this space to make sure our programmes and content are enjoyed by the widest possible audience, without always having to come to bbc.co.uk to find it."

The memorandum of understanding aims to identify areas of common interest between the BBC and Microsoft on which a strategic alliance could be developed

SuMmArY

This article refers to a recent agreement between the BBC and Microsoft to develop the BBC's internet based services. In the article it speaks of a 'memorandum of understading' which is basically a mutual agreement between the two sides. The BBC said the agreement allowed the BBC to offer their service to more people through different means. BBC director general Mark Thompson said it was an important agreement for the BBC for the future and to meet customer needs. He added that Microsoft is a gateway to audiences the BBC need to reach.

My OpInIoN

In my opinion, this is a big and bold move for the BBC. Microsoft is the biggest online distributor and reaches a vast audience thus the BBC may have it the jackpot with this move. By tightening links with Microsoft, the BBC's aim of reaching more people through other means is more and more likely. Furthermore, it reinforces the ever-increasing growth of Microsoft, as the UK's prime terrestrial channel is turning to Bill Gates and co to increase their service distribution online. Also, i think the move will be a success becuase everyone's heard of microsoft and use their services such such MSN and Windows Live Messenger thus the BBC should be able to reaach new audiences and, it bodes well for the future of the BBC as it shows Bill Gates has faith in the BBC to come to an agreement over this deal.