GlObAlIsAtIoN

Globalisation centres on the increased mobility of goods, services, labour, technology and capital around the world .

AOL Time Warner and Vivendi Universal are among the largest institutions in the world.

Advanced telecommunications and expanding global markets mean that there is a new global culture between international and national traditions.

New media and genres are devloping as part of a new global culture

ThE dIgItAl ReVoLuTiOn

New technologies mean that we expect a range of television channels.

These new media are reshaping people's lives and expectations (shop online, mobile phone, email etc)


TECHNOLOGICAL CONVERGENCE

As technology continues to evolve we are moving more towards an environment in which all our media will be accessed from a single device

We are continually choosing which technology is best to receive or transmit a particular form


CULTURAL CONVERGENCE

Cultural homogenisation relates to the increasing consumption of the media by consumers.

With increased access to global media and increased demand for consumer choice, media organisations are supplying more and more of the media we consume


CULTURAL IMPERIALISM

Cultural imperialism relates to the British Empire, when they ruled a large proportion of the developing and forced British Values and ideologies uopn it.

Critics argue that US media domination is much like 'cultural imperialism', because it forces US culture on us through our media consumption

Globalisation revolves around the global news system

Critics argue that national broadcasters are capable of and responsible for selecting information to suit their needs.


ThE gLoBaL vIlLaGe

In the 1960s Canadian critic 'Marshall McLuhan' stated that the world had become a 'Global Village', with the media creating this.

Critics argue that the media reflect and create social and cultural world we live in becausue the media construct our values and ideologies.

Media is now an essential part of may people's life


'Television has become our eyes, the telephone our mouths and ears; our brains are the interchange for a nervous system that stretches across the world' (Benjamin Woolley)