WoMeN iN aDvErTs

can women park cars?



This advert presents quite an interesting representation. The advert challenges the stereotyoes that men are better drivers than women. In the ad, the women defies the male jibes that she cannot park and perform quite a heroic parking manouver in order to shock her the males. This advert is effective and different as it presents a role-reversal with the female the dominant sex showing the male and challenging old stereotypes