wOmEn In AdVeRtS

Lisa Snowdon - Nivea Advert



This advert presents quite a stereotypical image of women. The women is semi-naked selling Nivea products. It can be said that she has qualities of 'to-be-looked-at-ness' as she is the main focus of the ad. However, it can also be said that she is selling a female product thus this image she's presenting could be used in an aspirational context for other women to want to be like her