WoMeN iN aDvErTs

Engineered to move - Levi advert 2002



This advert presents women as equal to men. The advert itself is quite strange in that the woman and man seem to be doing inhumane things. The ad challenges inequality in the media and society as a whole as the women is doing everything the man can. Thus, their both viewed as equal and the product appeals to both males and females as Levi's is not disregarding either gender. Woman can be viewed as strong and dominant doing everything a man can, and maybe even better